startups in Kenya a definitive guide with all the information you need to know about startups in Kenya. What are startups? A startup or start-up is a company or project undertaken by an entrepreneur to seek, develop, and validate a scalable business model. Startups in Kenya or around the world are founded by one or more entrepreneurs who want to develop a product or service for which they believe there is demand.
Types of startups in Kenya
Lets now dive into the several types of startups available
- Small business startups.
- Buyable startups.
- Scalable startups.
- Offshoot/ lifestyle startups.
- Social startups.
Small business startups.
Small business startups aims at solving a particular problem and aims at obtaining initial capital from friends, family or relatives examples of small business startups include; Construction, cleaning, landscaping, bookkeeping, education, auto repair and personal cosmetics they are always founded by entrepreneurs individuals who have been working for a larger company for few years before starting their own business.
Buyable startups are companies that were born to be sold i.e. flip to other larger companies in the niche. an example of a buyable startup was WhatsApp WhatsApp, which is owned by Facebook since 2014 , was founded by Brian Acton and Jan Koum.
A scalable startup in Kenya is one that aims to become an extremely high growth, profitable company but is only just beginning. This startup model requires external capital and risk in order to create demand and company expansions. Examples of scalable businesses in tech include ecommerce, twitter, Facebook etc.
Offshoot/ lifestyle startups.
This kind of startup include individuals working for no one but themselves lifestyle startups is often (but not always) a hobby that has become a source of reliable income. Some examples include blogging, photography, writing, teaching, cooking, or training.
Social entrepreneurship is an approach by individuals, groups, start-up companies or entrepreneurs, in which they develop, fund and implement solutions to social, cultural, or environmental issues. This concept may be applied to a wide range of organizations, which vary in size, aims, and beliefs. One example of social entrepreneurship is microfinance institutions such as KWFT. These institutions provide banking services to unemployed or low-income individuals or groups who otherwise would have no other access to financial services.
List of startups in Kenya
- Twiga foods
- Copia global
M-Kopa is an African connected asset financing platform that provides underbanked customers in Africa to essential products including solar lighting, televisions, fridges, smartphones & financial services. M-Kopa was launched commercially in 2012 and is headquartered in Nairobi. Founders: Nick Hughes, Chad Larson, Jesse Moore
Glovo is a Spanish quick-commerce start-up founded in Barcelona in 2015. It is an on-demand courier service that purchases, picks up, and delivers products ordered through its mobile app. It offers multiple services with food delivery being the most popular. The company was founded by Oscar Pierre and Sacha Michaud.
Twiga Foods is a mobile-based supply platform for small- and medium-sized fruit and vegetable vendors. Twiga Foods staff register farmers on the app. Farmers only need a feature phone to receive harvest receipts. Twiga Foods sends farmers an SMS receipt and settlement is completed within 24 hours using mobile money. Founder twiga foods Peter Njonjo
Copia is a platform that offers you a service to get a variety of quality, affordable goods upcountry conveniently in 2 – 4 days Tim Steel, Crispin Murira and Tracey Turner, co-founders of Copia, emerged successfully from the process to become the latest Africa-focused entrepreneurs to join the network
Trusted by millions, Tala offers fast growing mobile loans up to KSh 30,000 with fees as low as 4%. Shivani Siroya is the founder and chief executive officer of Tala, a smartphone lending app. She founded the app in 2011 to offer instant credit scores to people in underrepresented markets such as Kenya, Tanzania, India, and the Philippines.
d. light is a global leader in social transformation by making transformative products available and affordable to low-income families. Most of the customers they serve don’t have access to reliable power or financing, Co-founders Sam Goldman and Ned Tozun have partnered together to lead d.light for nearly ten years
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