Module 1
Communications
Economics
Information and Communication Technology (Practical)
Information and Communication Technology (Theory)
Principles and Practice of Marketing
Principles and Practice of Selling
Module 2
Legal Aspects of Sales and Marketing
Marketing Management
Public Relations
Quantitative Methods
Sales Management
Module 3
Financial Aspects of Marketing
International Marketing
Marketing Planning
Marketing Research
Principles and Practice of Management
Strategic Planning in Sales and Marketing
Diploma holders in sales and marketing in Kenya have abundant career prospects across diverse industries. They can pursue roles as sales representatives, account managers, or marketing assistants, engaging with customers, promoting products or services, and driving revenue growth for businesses. Additionally, graduates may find employment in roles such as market researchers, brand managers, or digital marketing specialists, contributing to strategic marketing campaigns and market expansion efforts.
Opportunities also exist in customer relationship management, where diploma holders can work as customer service managers, client success specialists, or sales coordinators, ensuring high levels of customer satisfaction and retention. With further training and experience, diploma holders can advance to positions such as sales managers, marketing directors, or business development executives, leading teams and shaping marketing strategies to achieve organizational objectives.
