Module 1
Book-Keeping and Accounts
Communication
Consumer Behaviour
economics
Information Communication Technology (Practical)
Information Communication Technology (Theory)
Introduction to Law
Marketing Communication
Principles and Practice of Marketing
Principles and Practice of Selling
Module 2
Consumer Behavior
Marketing Communication
Introduction to Law
Economics
Research Methods/Project
Field Practicum
Certificate holders in sales and marketing in Kenya have a wide array of career opportunities across diverse industries. They can pursue roles as sales representatives, working for companies in various sectors such as retail, telecommunications, or consumer goods, where they are responsible for promoting products or services, acquiring new customers, and maintaining relationships with existing clients. Additionally, graduates may find employment in marketing support roles, such as marketing assistants or coordinators, assisting in market research, campaign planning, and digital marketing activities.
Opportunities also exist in customer service roles within sales-driven organizations, where certificate holders can work as customer service representatives, handling inquiries, resolving issues, and providing support to clients. With further training and experience, certificate holders can advance to positions such as sales managers, marketing managers, or business development executives, overseeing sales and marketing strategies and leading teams to achieve organizational goals.
