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Diploma in sales and marketing course outline entry requirements

EDUCATION UNIVERSITIES TVETS& COLLEGES
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Diploma in sales and marketing course outline entry requirements

Diploma in sales and marketing course outline entry requirements and all the related concerning diploma in sales and marketing here. This course is designed to provide trainees with knowledge, skills and attitudes that will enable them to implement and evaluate marketing strategies to achieve an organization’s goals by providing an overview of the role of sales and the customer relationship, this qualification is ideal for new or aspiring field sales professionals, or students in either secondary or further education with some experience of sales. The course will impart general knowledge to enable the trainee to contribute positively to the society and prepare the trainees for further academic pursuit.

  • Course duration: 3 years (3 modules)
  • Examination body: KNEC

Diploma in sales and marketing Entry requirements

Diploma in sales and marketing is examined by KNEC and is offered by various approved TVETS, universities and colleges in Kenya. The entry requirements are;

  • KCSE aggregate Grade of C- and above or its equivalent as acceptable Qualification by KNEC
  • Pass in Relevant Certificate Qualification Learning Outcomes for example a certificate in sales and marketing graduate wishing to upgrade his or her qualifications need to have obtained a PASS result from a recognized institution to enroll for Diploma in sales and marketing.
  • Mean grades for specific KCSE subjects are not specified for Diploma in sales and marketing course

Universities and colleges offering Diploma in sales and marketing courses

Trainees wishing to enroll for a Diploma in sales and marketing course can easily choose from various institution offering the course. Full institutions are always listed on KUCCPS portal as soon as it is open for application during various intakes, for more on this just visit the KUCCPS portal here

Diploma in sales and marketing course outline

Diploma in sales and marketing is offered in 3 modules. 1 module takes a duration of 6 months then an examination is always administered at the end of each module for trainees to proceed to field attachment and eventually the next module. Attachment is always offered twice module 1 and module 2. The final exam is administered in module 3 for a candidate to graduate into the field market.

Career opportunities in diploma in sales and marketing

  • Market Research Analyst.
  • Marketing Director.
  • Marketing Manager.
  • Business Development Manager.
  • Public Relations Specialist.
  • Education.

The following are a list of units/ subjects studied at Diploma in sales and marketing module 1

  • Principles and Practice of Selling
  • Principles and Practice of Marketing
  • Economics
  • Entrepreneurship Education
  • Business Communication
  • Information and Information Technology
  • Life Skills
  • ICT Practical
  • Occupational Safety & Precautions

The following are a list of units/ subjects studied at Diploma in sales and marketing module 2

  • Sales Management
  • Legal Aspects in Sales and Marketing
  • Quantitative Methods
  • Public Relations
  • Marketing Management

The following are a list of units/ subjects studied at Diploma in sales and marketing module 3

  • International Marketing
  • Principles and Practice of Management
  • Financial Aspects of Marketing
  • Strategic Planning in Sales and Marketing
  • Marketing Research
  • Project
  • Marketing Planning

COURSE NOTES

MORE FREE CERTIFICATE& DIPLOMA COURSES KNEC PAST PAPERS:

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