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Principles and practice of marketing notes pdf

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Principles and practice of marketing notes pdf

Principles and practice of marketing notes outline and the notes in pdf highlighted here. Principles and practice of marketing unit is examinable by Kenya national examination council KNEC and is mainly taught in various courses highlighted below;

  • Diploma in supply chain management
  • Diploma in cooperative management
  • Diploma in investment management
  • Diploma in maritime transport logistics
  • Diploma in human resource management

PRINCIPLES AND PRACTICE OF MARKETING UNIT: Principles and practice of Marketing concept is the philosophy that companies should examine the requirements of their customers and then make decisions to satisfy those needs in a better manner than the competitors.
Today, most of the companies have adopted various marketing concepts, but this has not always been the case.

PRINCIPLES AND PRACTICE OF MARKETING TOPICS COVERED

  1. Marketing overview
  2. Marketing concepts
  3. Marketing functions
  4. Marketing environment
  5. Marketing-Porters 5 forces
  6. Marketing planning, research and research process
  7. Marketing segmentation
  8. Marketing demand forecasting
  9. Marketing brand
  10. Marketing distribution channels

Marketing overview

This topic trainees will learn; 

  • What is a Market?
  • Characteristics of a Market
  • Elements of a Market
  • Factors Affecting a Market
  • Objectives of Marketing Management

Marketing concepts

This topic trainees will learn; 

  • Production Concept
  • Sales Concept
  • Marketing Concept.

Marketing functions

This topic trainees will learn; 

  • Major Functions of Marketing Management
  • Selling
  • Buying and Assembling
  • Transportation
  • Storage
  • Standardization and Grading
  • Financing
  • Risk taking
  • Market information

Marketing environment

This topic trainees will learn; 

  • Types of Layers
  • Organizational Environment
  • Marketing Environment
  • Macro Environment
  • Micro Environment

Marketing-Porters 5 forces

This topic trainees will learn; 

  • Potential Entrants
  • Bargaining Power of Suppliers
  • Bargaining Power of Buyers
  • Industry Competitors
  • Threat of Substitutes.

Marketing planning, research and research process

This topic trainees will learn; 

  • Problem Definition
  • Research Design
  • Data Types and Source
  • Questionnaire Design
  • Measurement scales
  • Data collection

Marketing segmentation

This topic trainees will learn; 

  • Objectives of Marketing Segmentation
  • Importance of Segmentation
  • Levels of Market Segmentation
  • Steps in Market Segmentation

Marketing demand forecasting

This topic trainees will learn; 

  • Steps in Demand Forecasting
  • Quantitative Techniques
  • Qualitative Techniques

Marketing brand

This topic trainees will learn; 

  • Reasons for Branding
  • Branding Strategies
  • Positioning a Brand

Marketing distribution channels

This topic trainees will learn; 

  • Functions of Distribution Channels
  • Objectives of Distribution Channels
  • Major Channels of Distribution
  • Designing Distribution Channels
  • Classification of Wholesalers

PRINCIPLES AND PRACTICES OF MARKETING KNEC PAST PAPERS

PRINCIPLES AND PRACTICES OF MARKETING NOTES (PDF) For short simplified and comprehensive notes examined by KNEC contact your business department or PPM lecturer.

FREE KNEC PAST PAPERS PDF FORMAT:

COURSE NOTES

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