Diploma in sales and marketing module 3 KNEC past papers

Get free Diploma in sales and marketing module 3 KNEC past papers on this site inclusive of all units. We have compiled you several KNEC past papers from past years both July and November KNEC series to help you get started and improve your learning.

Diploma in sales and marketing module 3 units

  • Financial aspects of marketing
  • International marketing
  • Marketing planning
  • Marketing research
  • Principles and practice of management
  • Strategic planning in sales and marketing

This is the full list of Diploma in sales and marketing module 3 units which are examined by KNEC and are available for download in pdf format on this page.

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Benefits of KNEC past papers

As a student of Diploma in sales and marketing module 3, it is important to have these KNEC past papers because;

  • It improves learners knowledge
  • Helps you understand the units taught
  • Gives the learners insight on what kind of questions to expect
  • Prepares learners for their main end of course exam.
  • Supplements learner’s education.

Diploma in sales and marketing module 3 KNEC past papers pdf download

Diploma in sales and marketing module 3 course outline

Financial aspects of marketing course outline

This unit has 15 study topics which include: introduction to accounting, materials costing and control, labor costing, overhead costing, marginal costing and short run decisions among others.

International marketing course outline

International marketing refers to any marketing activity that occurs across borders. The types of international marketing discussed in this unit include export, licensing, franchising, joint venture, and foreign direct investment. Global marketing aims to satisfy the needs of global customers.

Marketing planning course outline

Market planning is the process of organizing and defining the marketing aims of a company and gathering strategies and tactics to achieve them. There are three commonly used and of its competitors in the market, promotion strategies, distribution channels, and budget allocated for the plan

Marketing research course outline

Market research is an organized effort to gather information about target markets and customers: know about them, starting with who they are. It is a very important component of business strategy and a major factor in maintaining competitiveness.

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